Whatsapp developers are currently testing a new feature that allows users to communicate with businesses via secure messages, and this is one of the steps that will enable Whatsapp to get money from those companies.
And according to CNBC, the feature also allows users to see if their company account is authenticated by Whatsapp or not, before starting the conversation with the company that provides a certain service to the customers.
Whatsapp, bought by Facebook in 2014, said it was “planning to test how users communicate with companies in the coming months.”
Earlier media reports said the application was considering allowing companies to access their users directly and send them to their ads, amid fears that would cause inconvenience and privacy.
Facebook bought Whatsapp for 19 billion $, but it has not benefited much financially from it, but giving users private and secure channels to connect with companies can be a key to profit-taking, according to CNBC.